Digital Marketing Capstone
Completed by Oleksandr Danylovych
April 18, 2016
17 hours (approximately)
Oleksandr Danylovych's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Marketing
- Category: Journey Mapping
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Online Advertising
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Email Marketing
