Integrated and Strategic Communication Campaigns
Completed by Luong Nguyet Tran
September 19, 2025
6 hours (approximately)
Luong Nguyet Tran's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Earned Media
- Category: Public Relations
- Category: Media and Communications
- Category: Media Strategy
- Category: Communication Planning
- Category: Target Audience
- Category: Media Planning
- Category: Branding
- Category: Business Strategy
- Category: Advertising Campaigns
