Brand and Product Management
Completed by Anne Floor Spek
November 24, 2017
10 hours (approximately)
Anne Floor Spek's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: Portfolio Management
- Category: New Product Development
- Category: Branding
- Category: Internal Communications
- Category: Conversion Funnel Analysis
- Category: Product Strategy
- Category: Competitive Analysis
- Category: Customer experience strategy (CX)
- Category: Brand Strategy
- Category: Employee Engagement
- Category: Customer Engagement
- Category: Estimation
