From Likes to Leads: Interact with Customers Online
Completed by NG POH SWAN
February 10, 2026
20 hours (approximately)
NG POH SWAN 's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Advertising
- Category: Brand Awareness
- Category: Digital Advertising
- Category: Paid media
- Category: Content Scheduling
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Social Media Management
- Category: Social Media Content
- Category: Social Media Campaigns
