Artificial Intelligence in Marketing
Completed by Mathis Müller
January 30, 2021
10 hours (approximately)
Mathis Müller's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Network Analysis
- Category: Data-Driven Decision-Making
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Personalized Campaigns
- Category: Machine Learning Algorithms
- Category: Network Model
- Category: Customer Engagement
- Category: Business Strategy
- Category: Data-Driven Marketing
- Category: Artificial Intelligence
- Category: Marketing
