Customer Value in Pricing Strategy
Completed by ADRIAN MICHAL ZIEMKIEWICZ
March 2, 2018
14 hours (approximately)
ADRIAN MICHAL ZIEMKIEWICZ's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Analysis
- Category: Customer Insights
- Category: Revenue Management
- Category: Global Marketing
- Category: Behavioral Economics
- Category: Market Research
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Marketing Psychology
- Category: Case Studies
