Marketing in a Digital World
Completed by Jorge Lazcano
June 24, 2016
28 hours (approximately)
Jorge Lazcano's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Marketing
- Category: Marketing Management
- Category: Digital Marketing Tools
- Category: Shared Media
- Category: Marketing Planning
- Category: Brand Management
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Cross-Channel Marketing
- Category: Digital Transformation
- Category: Strategic Marketing
- Category: Earned Media
