Data Analytics Methods for Marketing
Completed by Nicholas Fernandes
September 12, 2022
12 hours (approximately)
Nicholas Fernandes's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Descriptive Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Marketing Channel
- Category: Customer Insights
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Target Audience
