Foundations of Digital Marketing and E-commerce
Completed by NUR ALIYA MAISYARAH BINTI ISMAIL
April 23, 2026
12 hours (approximately)
NUR ALIYA MAISYARAH BINTI ISMAIL's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Performance marketing
- Category: Performance Metric
- Category: Marketing
- Category: Email Marketing
- Category: Brand Awareness
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: Customer Engagement
