Data Analytics Methods for Marketing
Completed by Anel Flores Saavedra
November 13, 2024
12 hours (approximately)
Anel Flores Saavedra's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Insights
- Category: Target Audience
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Model Evaluation
- Category: Regression Analysis
