Introduction to Public Relations
Completed by Grace Rose O'Grady
January 24, 2025
26 hours (approximately)
Grace Rose O'Grady's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Marketing and Public Relations
- Category: Target Audience
- Category: Performance Metric
- Category: AI literacy
- Category: Public Relations
- Category: Media Relations
- Category: Content Creation
- Category: Strategic Communication
- Category: Generative AI
- Category: Communication Planning
- Category: Program Evaluation
- Category: Media and Communications
