Positioning: What you need for a successful Marketing Strategy
Completed by Pooja Sreenivasan
March 9, 2018
11 hours (approximately)
Pooja Sreenivasan's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Trend
- Category: Product Strategy
- Category: Market Research
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: Market Intelligence
- Category: Competitive Analysis
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Target Audience
- Category: Strategic Marketing
- Category: Product Marketing
