Introduction to Digital Advertising
Completed by Richard J Lane
October 14, 2025
6 hours (approximately)
Richard J Lane's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Media Buying
- Category: Excel Formulas
- Category: Paid media
- Category: Target Audience
- Category: Microsoft Excel
- Category: Spreadsheet Software
- Category: Conversion Funnel Analysis
- Category: Performance marketing
- Category: Digital Media Strategy
- Category: Advertising Campaigns
- Category: Online Advertising
- Category: Campaign Planning
