Measure and Optimize Social Media Marketing Campaigns
Completed by Stefano Borali
June 23, 2021
12 hours (approximately)
Stefano Borali's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Communication
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Campaign Management
- Category: Business Metrics
- Category: Marketing Analytics
- Category: Digital Advertising
- Category: Performance Reporting
- Category: Digital Marketing
- Category: Marketing Communications
