Assess for Success: Marketing Analytics and Measurement
Completed by PAULO HENRIQUE SILVA PEDROSO
May 8, 2025
18 hours (approximately)
PAULO HENRIQUE SILVA PEDROSO's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Performance Measurement
- Category: Google Analytics
- Category: Paid media
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Spreadsheet Software
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
