Market Research Essentials for Marketing Management
Completed by Shahla Nazarova
April 5, 2025
3 hours (approximately)
Shahla Nazarova's account is verified. Coursera certifies their successful completion of Market Research Essentials for Marketing Management
What you will learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you will gain
- Category: Market Research
- Category: Marketing
- Category: Data Literacy
- Category: Customer Insights
- Category: Ideation
- Category: Quantitative Research
- Category: Data-Driven Decision-Making
- Category: Business Research
- Category: Data Strategy
- Category: Market Analysis
- Category: Data Collection
- Category: Market Data
