Digital Marketing: Customer Engagement Strategy
Completed by Jennifer Catherine Allard
June 20, 2015
12 hours (approximately)
Jennifer Catherine Allard's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Content Marketing
- Category: Marketing Strategy and Techniques
- Category: Loyalty Programs
- Category: Digital Brand Strategy
- Category: Consumer Behaviour
- Category: Marketing Communications
- Category: Data Analysis
- Category: Generative AI
