From Likes to Leads: Interact with Customers Online
Completed by Jose Torner Morales
March 28, 2024
20 hours (approximately)
Jose Torner Morales's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Paid media
- Category: Social Media Marketing
- Category: Advertising Campaigns
- Category: Driving engagement
- Category: Branding
- Category: Social Media Strategy
- Category: Marketing Analytics
- Category: Content Scheduling
- Category: Digital Advertising
- Category: Drive Engagement
- Category: Social Media Management
- Category: Social Media Campaigns
