Developing a Winning Marketing Strategy
Completed by Jessica James
September 12, 2018
16 hours (approximately)
Jessica James's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Marketing Planning
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Target Market
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Customer Analysis
- Category: Marketing
- Category: Branding
- Category: Product Marketing
- Category: Marketing Management
