Digital Marketing Capstone
Completed by Anthony Moraga Paniagua
February 1, 2016
17 hours (approximately)
Anthony Moraga Paniagua's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Marketing
- Category: Performance Analysis
- Category: Digital Marketing
- Category: Consumer Behaviour
- Category: Key Performance Indicators (KPIs)
- Category: Web Analytics and SEO
- Category: Digital Marketing Campaigns
- Category: Digital Media Strategy
- Category: Campaign Planning
- Category: Search Engine Optimization
- Category: Digital Advertising
- Category: Email Marketing
