Digital Marketing Capstone
Completed by Evgenia Sevostyanova
July 21, 2019
17 hours (approximately)
Evgenia Sevostyanova's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Marketing Analytics
- Category: Journey Mapping
- Category: Search Engine Optimization
- Category: Campaign Planning
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Online Advertising
- Category: Market Research
- Category: Digital Marketing Campaigns
- Category: Email Marketing
