Digital Marketing Capstone
Completed by muriel Chesneau
April 19, 2016
17 hours (approximately)
muriel Chesneau's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Market Research
- Category: Digital Marketing Campaigns
- Category: Performance Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Online Advertising
- Category: Digital Media Strategy
- Category: Digital Advertising
- Category: Search Engine Marketing
- Category: Campaign Planning
