Digital Marketing Capstone
Completed by muriel Chesneau
April 19, 2016
17 hours (approximately)
muriel Chesneau's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Performance Analysis
- Category: Consumer Behaviour
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Planning
