Attract and Engage Customers with Digital Marketing
Completed by Alan Laursen
November 11, 2025
14 hours (approximately)
Alan Laursen's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: Online Advertising
- Category: Target Audience
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Digital Marketing
- Category: Content Optimization
