The Nuts and Bolts of Public Relations
Completed by Justine Schumaker
February 5, 2025
3 hours (approximately)
Justine Schumaker's account is verified. Coursera certifies their successful completion of The Nuts and Bolts of Public Relations
What you will learn
Design clear, audience-centered public relations messages that align with organizational goals and communication contexts.
Explain the role of social media influencers within public relations, including paid and earned partnerships.
Understand how to measure communication effectiveness, evaluating communication efforts for strategic alignment.
Skills you will gain
- Category: Driving engagement
- Category: Public Relations
- Category: Communication Planning
- Category: Strategic Communication
- Category: Brand Strategy
- Category: Branding
- Category: Storytelling
- Category: Journalism
- Category: Social Media
- Category: Media Relations
- Category: Press Releases
- Category: Writing
