Marketing in a Digital World
Completed by John Wai-Chung Chan
April 23, 2016
28 hours (approximately)
John Wai-Chung Chan's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Digital Marketing Tools
- Category: Marketing Management
- Category: Digital Media Strategy
- Category: Marketing
- Category: Digital Marketing
- Category: Earned Media
- Category: Strategic Marketing
- Category: Promotional Strategies
- Category: Market Dynamics
- Category: Digital Transformation
- Category: Customer Engagement
- Category: Marketing Strategies
