Introduction to Digital Advertising
Completed by ANA MARIA PEREZ FERREIRA
September 14, 2025
6 hours (approximately)
ANA MARIA PEREZ FERREIRA's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Data Ethics
- Category: Conversion Funnel Analysis
- Category: Paid media
- Category: Target Audience
- Category: Advertising
- Category: Media Buying
- Category: Digital Advertising
- Category: Digital Media Strategy
- Category: Pivot Tables And Charts
- Category: Media Planning
