Measure and Optimize Social Media Marketing Campaigns
Completed by Allison Hoyle
April 30, 2026
12 hours (approximately)
Allison Hoyle's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: A/B Testing
- Category: Digital Advertising
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Communication
- Category: Key Performance Indicators (KPIs)
- Category: Presentations
