Brand and Product Management
Completed by Yun Jun Chua
December 17, 2016
10 hours (approximately)
Yun Jun Chua's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: Customer experience strategy (CX)
- Category: Brand Strategy
- Category: Product Strategy
- Category: Design and Product
- Category: Estimation
- Category: Product Planning
- Category: Competitive Analysis
- Category: Conversion Funnel Analysis
- Category: Branding
- Category: Consumer Behaviour
- Category: Journey Mapping
- Category: Employee Engagement
