Strategic Public Relations Planning
Completed by Heather DiVecchia
November 19, 2025
7 hours (approximately)
Heather DiVecchia's account is verified. Coursera certifies their successful completion of Strategic Public Relations Planning
What you will learn
Analyze and assess complex PR situations.
Develop strategic PR solutions that align with corporate communication objectives.
Create comprehensive PR plans that incorporate ethical considerations, media relations tactics, and crisis management strategies.
Evaluate the effectiveness of PR campaigns using advanced metrics and modify strategies based on data-driven insights.
Skills you will gain
- Category: AI Enablement
- Category: Teamwork
- Category: Marketing and Public Relations
- Category: Content Performance Analysis
- Category: Campaign Management
- Category: Strategic Planning
- Category: Marketing Communications
- Category: Marketing Effectiveness
- Category: Marketing Budgets
- Category: Crisis Management
- Category: Media Relations
- Category: Public Relations
