Foundations of Digital Marketing and E-commerce
Completed by Nguyen Dinh Thao My
February 27, 2023
12 hours (approximately)
Nguyen Dinh Thao My's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance Metric
- Category: Marketing
- Category: Customer Engagement
- Category: Branding
- Category: Search Engine Marketing
- Category: Data-Driven Decision-Making
- Category: E-Commerce
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Performance marketing
- Category: Email Marketing
