Foundations of Digital Marketing and E-commerce
Completed by Brunela del Canto Escudero Whú
February 18, 2026
12 hours (approximately)
Brunela del Canto Escudero Whú's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance Metric
- Category: Branding
- Category: Marketing Strategies
- Category: Search Engine Marketing
- Category: Brand Awareness
- Category: E-Commerce
- Category: Marketing Planning
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Data Storytelling
- Category: Performance Measurement
