Market Research and Consumer Behavior
Completed by Gloria Sèdami Murielle AYEGNON
March 19, 2026
6 hours (approximately)
Gloria Sèdami Murielle AYEGNON's account is verified. Coursera certifies their successful completion of Market Research and Consumer Behavior
What you will learn
Analyze consumer behavior, attitudes, and decision-making processes to better understand customer needs and purchasing patterns.
Apply marketing research principles and research design methods to collect relevant information about consumers and markets.
Evaluate marketing research data and insights to support evidence-based marketing decisions and strategies.
Skills you will gain
- Category: Market Research
- Category: Customer Analysis
- Category: Research Design
- Category: Business Research
- Category: Data Analysis
- Category: Customer Insights
- Category: Target Market
- Category: Consumer Behaviour
- Category: Decision Making
- Category: Marketing Strategies
- Category: Data Collection
- Category: Research Methodologies
