Customer Value in Pricing Strategy
Completed by Anirudh Makker
June 19, 2020
14 hours (approximately)
Anirudh Makker's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Behavioral Economics
- Category: Global Marketing
- Category: Consumer Behaviour
- Category: Analysis
- Category: Decision Making
- Category: Market Research
- Category: Revenue Management
- Category: Customer Analysis
- Category: Marketing Psychology
- Category: Case Studies
- Category: Customer Insights
