Foundations of Digital Marketing and E-commerce
Completed by Maria Luisa Campos Marin
December 6, 2024
12 hours (approximately)
Maria Luisa Campos Marin's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Email Marketing
- Category: Brand Awareness
- Category: Marketing Strategies
- Category: Data-Driven Decision-Making
- Category: Branding
- Category: Performance Measurement
- Category: Data Storytelling
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Performance Metric
- Category: Search Engine Marketing
- Category: Digital Marketing
