Foundations of Digital Marketing and E-commerce
Completed by Phạm Trần Linh Chi
April 2, 2024
12 hours (approximately)
Phạm Trần Linh Chi 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Performance marketing
- Category: Performance Measurement
- Category: Performance Metric
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: E-Commerce
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: Marketing Planning
- Category: Marketing Analytics
- Category: Digital Media Strategy
