Digital Marketing Capstone
Completed by Naman Agrawal
April 9, 2017
17 hours (approximately)
Naman Agrawal's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Performance Analysis
- Category: Online Advertising
- Category: Journey Mapping
- Category: Consumer Behaviour
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Key Performance Indicators (KPIs)
- Category: Market Research
