Optimizing a Website for Google Search
Completed by Jay MacInnes
September 3, 2016
13 hours (approximately)
Jay MacInnes's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
- Category: Content Development and Management
- Category: Expectation Management
- Category: Competitive Analysis
- Category: Client Services
- Category: Content Strategy
- Category: Web Analytics and SEO
- Category: Campaign Management
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Optimization
- Category: Content Performance Analysis
- Category: Content Marketing
- Category: Content Optimization
