Digital Marketing: Customer Engagement Strategy
Completed by DIANA GRIGORYAN
January 27, 2019
12 hours (approximately)
DIANA GRIGORYAN's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Content Marketing
- Category: Generative AI
- Category: Social Media Marketing
- Category: Digital Marketing
- Category: Driving engagement
- Category: Data Visualization
- Category: Digital Media Strategy
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Data Analysis
