Developing a Winning Marketing Strategy
Completed by NURSYAFIQAH AMIRAH BINTI MOHAMAD ZABIDI
April 17, 2026
16 hours (approximately)
NURSYAFIQAH AMIRAH BINTI MOHAMAD ZABIDI's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Planning
- Category: Brand Strategy
- Category: Marketing Strategies
- Category: Target Market
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Customer Insights
- Category: Market Analysis
- Category: Brand Management
- Category: Consumer Behaviour
- Category: Strategic Marketing
- Category: Customer Analysis
