Fundamentos del marketing digital y comercio electrónico
Completed by Malena Peralta
May 2, 2026
17 hours (approximately)
Malena Peralta's account is verified. Coursera certifies their successful completion of Fundamentos del marketing digital y comercio electrónico
What you will learn
Describir las responsabilidades de un/a coordinador/a de marketing digital y un/a analista de comercio electrónico de nivel inicial (o similar).
Describir las responsabilidades laborales de un/a coordinador/a de marketing digital y un/a analista de comercio electrónico de nivel inicial
Explicar el concepto del embudo de marketing
Comprender los elementos y objetivos de una estrategia de marketing digital y comercio electrónico
Skills you will gain
- Category: E-Commerce
- Category: Marketing Communications
- Category: Marketing Strategy and Techniques
- Category: Online Advertising
- Category: Marketing Effectiveness
- Category: Performance marketing
- Category: Customer Engagement
- Category: Data-Driven Marketing
- Category: Customer Acquisition Management
- Category: Pay Per Click Advertising
- Category: Digital Media Strategy
- Category: Digital Marketing
