Developing a Winning Marketing Strategy
Completed by JOHAN MANUEL RIVERA RIVAS
August 9, 2020
16 hours (approximately)
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What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Competitive Analysis
- Category: Product Planning
- Category: Product Marketing
- Category: Brand Awareness
- Category: Brand Strategy
- Category: Consumer Behaviour
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Branding
- Category: Marketing Management
- Category: Value Propositions
- Category: Market Research

