Developing a Winning Marketing Strategy
Completed by JOHAN MANUEL RIVERA RIVAS
August 9, 2020
16 hours (approximately)
JOHAN MANUEL RIVERA RIVAS's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Market Research
- Category: Target Market
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Branding
- Category: Customer Insights
- Category: Customer Analysis
- Category: Marketing Management
