Digital Marketing: Customer Engagement Strategy
Completed by Kelly Aparecida Oliveira Sousa
June 24, 2015
12 hours (approximately)
Kelly Aparecida Oliveira Sousa's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Content Marketing
- Category: Digital Advertising
- Category: Driving engagement
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Digital Brand Strategy
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Data Analysis
- Category: Marketing Strategy and Techniques
- Category: Analytics
- Category: Digital Marketing
