Positioning: What you need for a successful Marketing Strategy
Completed by Aurora Velásquez
June 30, 2020
11 hours (approximately)
Aurora Velásquez's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Competitive Analysis
- Category: Market Trend
- Category: Market Research
- Category: Market Dynamics
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Target Audience
- Category: Strategic Marketing
- Category: Market Intelligence
- Category: Product Strategy
- Category: Marketing Strategies
- Category: Target Market
