Qualitative Research
Completed by Heather Christine Smith
January 3, 2020
14 hours (approximately)
Heather Christine Smith's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Survey Creation
- Category: Stakeholder Engagement
- Category: Research Design
- Category: Report Writing
- Category: Analysis
- Category: Discussion Facilitation
- Category: Interviewing Skills
- Category: Research Methodologies
- Category: Drive Engagement
- Category: Recruitment
- Category: Sample Size Determination
- Category: Market Research
