Attract and Engage Customers with Digital Marketing
Completed by Danna Echavarria Pedraza
February 5, 2026
14 hours (approximately)
Danna Echavarria Pedraza's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Customer Analysis
- Category: Persona Development
- Category: Keyword Research
- Category: Advertising Campaigns
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
