Business Intelligence and Competitive Analysis
Completed by Jules Mutombo Rumang
March 29, 2026
15 hours (approximately)
Jules Mutombo Rumang's account is verified. Coursera certifies their successful completion of Business Intelligence and Competitive Analysis
What you will learn
Diagnose a complex business situation using critical thinking, benchmarking and data analytics skills
Like a management consultant, discover and prioritize problems by combining competitive intelligence with problem diagnosis and storytelling skills
Identify levers and isolate issues with the greatest financial stakes using strength and weakness analysis, value driver and breakdown analysis
Assess industry trend, risk, and competition intensity, and detect abnormalities and alarms through industry analysis and competition positioning
Skills you will gain
- Category: Data Analysis
- Category: Data Visualization
- Category: Strategic Thinking
- Category: Benchmarking
- Category: Root Cause Analysis
- Category: Critical Thinking and Problem Solving
- Category: Competitive Intelligence
- Category: Performance Analysis
- Category: Data-Driven Decision-Making
- Category: Competitive Analysis
- Category: Market Analysis
- Category: Key Performance Indicators (KPIs)
