Customer Value in Pricing Strategy
Completed by Lufei Wang
February 25, 2026
14 hours (approximately)
Lufei Wang's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Customer Analysis
- Category: Marketing Psychology
- Category: Case Studies
- Category: Behavioral Economics
- Category: Market Research
- Category: Customer Insights
- Category: Revenue Management
- Category: Global Marketing
