Marketing Analytics with Meta
Completed by Alfredo Astaburuaga
September 28, 2025
13 hours (approximately)
Alfredo Astaburuaga's account is verified. Coursera certifies their successful completion of Marketing Analytics with Meta
What you will learn
How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
Skills you will gain
- Category: Campaign Management
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Paid media
- Category: Advertising
- Category: Data-Driven Decision-Making
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Social Media Marketing
- Category: Facebook
- Category: Content Performance Analysis
- Category: Meta Ads Manager
