Data Analytics Methods for Marketing
Completed by Elaine ThaoTien Ton
February 14, 2025
12 hours (approximately)
Elaine ThaoTien Ton's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Insights
- Category: Marketing Channel
- Category: Target Audience
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Descriptive Analytics
- Category: Regression Analysis
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Marketing Planning
- Category: Model Evaluation
